In 1962, looking to expand beyond its inventory of leather goods and appeal to hobbyists, who bought Radio Shack, which had been started more than 40 years earlier by brothers Theodore and Milton Deutschmann?

The Tandy Corporation's strategy was clear. As quoted by Charles Tandy himself: “We’re not looking for the guy who wants to spend his entire paycheck on a sound system." "[We want customers] looking to save money by buying cheaper goods and improving them through modifications and accessorizing." They were targeting "nerds" and "kids aiming to excel at their science fairs."

Asked by Tom Cohen · Last updated 5 years ago · 3K views