Designed by Massimo Vignelli, the Big Brown Bag made history for what retail chain when it was first introduced in 1973?

From the New York Times: "The first of the series to appear was the 'Big Brown Bag,' which was specifically requested by the linen department to 'accommodate the increasingly larger … pillows and blankets that were becoming popular.' The little brown bag, for cosmetics and accessories, followed naturally a year later."

Asked by Tom Cohen · Last updated 5 years ago · 3.5K views