You've made it this far, now let's end with some of the most unusual American models of the 1950s. It's hard to imagine this pictured female-focused option package succeeding today. With its colors of pink and rose plus a matching pink calfskin purse, sales were mediocre during production in 1955-56.
Answer Dodge La Femme
The Dodge La Femme was the result of marketing observations about women's color preferences when making car purchases. On the back of the driver's seat was a compartment that contained a raincoat, a rain bonnet, and an umbrella. Marketing brochures stated that the car was made "By Special Appointment to Her Majesty... the American Woman".
Asked by Dan Henry · Last updated 5 years ago · 233.7K views
