Sprite is now synonymous with the motto "Obey Your Thirst," but that wasn't the first long-running slogan in the company's history. What was it?

Introduced in 1961, "I Like The Sprite In You" was Sprite's first long-running slogan, with many subsequent jingles to follow. In 1993, Lowe and Partners created a new and slogan, "Control Your Thirst," which ultimately lead to the now-famous tagline "Obey Your Thirst."

Asked by Rachel Bortles · Last updated 4 years ago · 59.2K views · SOURCE