The brand doesn't relate to weather, but its slogan does. What company has been using “When It Rains It Pours" as its tagline since 1914?

Referred to by many as one of the greatest branding triumphs of all time, the slogan “When It Rains It Pours" has been used by the Morton Salt company since 1914. This tagline was developed to showcase that Morton Salt was free-flowing even in rainy weather, as the company began adding magnesium carbonate as an absorbing agent.

Asked by Rachel Bortles · Last updated 4 years ago · 773.5K views · SOURCE