John Wayne had a way with words. What common phrase did he coin?

John Wayne battled cancer in both the '60s and '70s. In a press conference, he coined the phrase "the Big C". In referencing his cancer, he said: “They told me to withhold my cancer operation from the public because it would hurt my image. Isn’t there a good image in John Wayne beating cancer? Sure, I licked the Big C.”

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