What is the name of this cartoon bear, first used to sell cereal in the 1940s and voiced as if he were a Bing Crosby style crooner?

Sugar Bear was aptly named, since he was selling Sugar Crisp Cereal, which became known as Golden Crisp later. Sugar Bear was voiced for 4 decades by Gerry Matthews, who chose to give him a classic crooner-type voice. He would sing about his cereal to the tune of "Joshua Fit the Battle of Jericho".

Asked by Tom Cohen · Last updated 5 years ago · 3.9K views