What department store is credited with the creation of Rudolph, Santa's red-nosed reindeer?

In 1939, Robert Lewis May created Rudolph on an assignment to develop coloring books for Montgomery Ward to give out to children who visited its stores. In that year alone, 2.4 million coloring books that also depicted the story of the red-nosed reindeer were given out, and a legend was born.

Asked by Kendra Whitmire · Last updated 5 years ago · 14.3K views · SOURCE