What brand was introduced on April 1, 1938, 8 years after the start of a Brazilian government initiative to preserve the coffee harvest surplus?

As taken from the Nescafe website: "Our coffee specialist, Max Morgenthaler, was on a mission to create a delicious cup of coffee simply by adding water. Max and his team worked hard to find a new way to make instant coffee that would retain the coffee’s natural flavour. In 1938, they found the answer, and NESCAFÉ was born. Named by using the first three letters in Nestlé and suffixing it with ‘café’, NESCAFÉ became the new name in coffee."

Asked by Tom Cohen · Last updated 5 years ago · 1K views