This sign welcoming you to Portland, Oregon is called the White Stag, as it used to say "White Stag Sportswear". The sign faces westbound traffic as it enters downtown Portland coming across what river?

Answer Willamette River

The White Stag sign is also known as the "Portland Oregon" sign, for obvious reasons. Its lighted neon-and-incandescent glow sits atop the White Stag Building, at 70 NW Couch Street in downtown Portland, Oregon, United States, facing the Burnside Bridge.

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