This Ford flop has become synonymous with "commercial failure" in American lexicon.

With a yearlong, $400 million marketing campaign building up to its 1958 release, the Edsel was Ford's sure thing—the car of the future, they assured the eagerly awaiting American public. What it was, however, was an unmitigated disaster. It was a rip off, overhyped and above all, unattractive, with an unusually shaped "horsecollar" grille that, on the polite end, was compared to a toilet seat, and on the other end. . . Well let's just say that some parents felt the need to shield their children's eyes when passing by.

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