The Swatch Watch craze kicked off in the 1980s, helping Gen X'ers tell time in multiple colors. What is the name "Swatch" short for?

The inspiration behind "Swatch" was that if was cheap enough that you could afford to have it as your "secondary watch," kind of like having a rotation of ties or socks. Clearly the idea took off, because after being introduced in 1983, they quickly sold millions.

Asked by Tom Cohen · Last updated 5 years ago · 2.6K views