Following a first-hand encounter of the design process, "The Relentless Pursuit of Perfection" became the slogan for what luxury vehicle brand?
Answer Lexus
"The Relentless Pursuit of Perfection" is the slogan for Lexus, the luxury vehicle division of the Japanese automaker Toyota. The tagline came after the U.S. image consulting firm visited Lexus designers in Japan and witnessed first-hand their obsessive attention to detail.
Asked by Rachel Bortles · Last updated 4 years ago · 119.5K views · SOURCE
