"The boy's name was Santiago."

Do you believe every human being has a "personal legend"? Then, you're exactly the audience Paulo Coelho was searching for. Upon initial publication of no more than 900 copies, Coelho's book, The Alchemist, fell flat. It was only after he pursued a second publisher that his personal legend soared, selling over 150 million copies globally and spending more than 300 weeks on The New York Times Best Seller list. As The Alchemist says, "When you want something, the whole universe conspires to help you.”

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