Rock music changed mainstream sounds and gained popularity among American youths. What British rock band performed for American audiences for the first time in 1964 on the Ed Sullivan Show?
Answer The Beatles
Rock emerged in the 1950s in the US, but gained popularity in the 1960s. Consumer culture/television helped its growth. The Beatles brought quick, simple, yet "risky" music into the homes of young American consumers. During their Ed Sullivan show performance, they started out with "All My Loving" and ended with "I Want to Hold Your Hand".