Referring to the product as “ibbledebibbledelicious," Waldo the Wizard briefly replaced what cereal's more famous mascot in the New England market starting in 1975?

Waldo the Wizard replaced the more famous Lucky the Leprechaun in 1975, but only in New England. Waldo was actually created for another cereal, Amazin’ Raisins, years earlier, but was revived for Lucky Charms. Fortunately for Lucky, Waldo lasted only a year on the boxes in the Northeast.

Asked by Tom Cohen · Last updated 5 years ago · 3.2K views