Possibly the most costly automaker mistake of all time, this 1957 - 1960 blunder cost the manufacturer over $250 million due to the model's unpopularity.
Answer Ford Edsel
The Edsel was meant to slot in price between Ford and Mercury. Consumers were turned off by the price and "horsecollar" styling. Since then, it's pretty much just been the butt of gearheads' jokes.
Asked by Dan Henry · Last updated 5 years ago · 1.5M views
