Once identified as "The Ultimate Driving Machine," which of the following luxury vehicle brands switched its slogan to "Sheer Driving Pleasure" in 2020?
Answer BMW
Founded in 1916 in Munich, Germany, BMW switched its slogan from "The Ultimate Driving Machine" to "Sheer Driving Pleasure" in 2020. The new tagline is said to be an interpretation of the German carmaker's motto, "Freude Am Fahren," meaning "Pleasure To Drive."
Asked by Rachel Bortles · Last updated 4 years ago · 46K views · SOURCE