Sung by boastful babies, "Mommy wow, I'm a big kid now" were the lyrics to what product's catchy jingle from the 1990s?

The catchy song "I'm a Big Kid Now" was introduced in the 1990s to market Huggies "Pull-Ups" line of diapers. The diaper business was cutthroat and Huggies needed a way to distinguish themselves from the leader in the industry, Pampers.

Asked by Tom Cohen · Last updated 5 years ago · 43.4K views