It's hard to buy the right shoe if you don't know the size of your foot. What is the name for the standard foot measuring tool familiar to anyone who's been to a shoe store?

The familiar Brannock Device was invented by the son of a shoe industry entrepreneur named Charles. Over the course of two years, Brannock developed a simple device to measure the length, width, and arch length of the foot. It was a big improvement on the so-called RITZ Stick, which had been used up to that point.

Asked by Tom Cohen · Last updated 5 years ago · 1.2K views