In a trademark battle that came to a head in 2004, both Huntington Beach and Santa Cruz in California have staked their claim to what slogan?

The Huntington Beach Visitors Bureau filed several applications to register the "Surf City U.S.A." trademark in November of 2004. While disputed by Santa Cruz, which has a strong surf culture of its own, a ruling by the U.S. Patent and Trademark Office awarded the first three trademark registrations to the Huntington Beach.

Asked by Tom Cohen · Last updated 5 years ago · 403 views