In 1982's E.T., the Extra Terrestrial, we find out that the lovable alien loves human treats as much as we do. Name the candy that struck a product placement deal with the filmmakers.

In the iconic scene in the film, E.T. delightfully gobbles of Reese's Pieces. The scene was the result of $1 million investment in exchange for the rights to use E.T. in its ads. The promotion worked - there was a reported 65% jump in profits just two weeks after the movie's premiere.

Asked by Tom Cohen · Last updated 5 years ago · 1.9K views