Getting creative when launching its IPO, LUV is the stock ticker symbol of which of the following companies?

Southwest Airlines launched its IPO in 1971. At the time, the airline was using a love-themed marketing campaign, hence the LUV ticker symbol. They've extended the use of this ticker symbol to something they call the "Southwest LUV Vouchers program," which can be used as a form of payment for Southwest flights.

Asked by Tom Cohen · Last updated 5 years ago · 346 views