Because of a specific 1989 ad, what '80s iconic clothing brand is now in the Guinness Book of Records for having the "Most Controversial Campaign" ever?

Benetton's controversial 1989 graphic, billboard-sized ads used their slogan "United Colors of Benetton," and included a deathbed scene of an AIDS activist, and a bloodied, unwashed newborn baby with umbilical cord still attached. Hence the Guinness Record.

Asked by Tom Cohen · Last updated 5 years ago · 2.6K views