Adored by her multitudes of fans, which pop music icon blew an endorsement deal with Pepsi potentially worth more than $100 million by repeatedly being snapped in public drinking Coke?

When the soft drink giant signed Spears in 2001 in one of the biggest celebrity endorsement deals in history, she was the undisputed "Princess of Pop." They thought they'd found the perfect spokesperson: just enough sex appeal but a squeaky clean, Disneyfied image. In addition to the Coke debacle, photos of her smoking started popping up, along with other less-than-squeaky clean incidents. After paying the singer $8 million for a handful of commercials, Pepsi dropped Britney in 2002.

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