Just like everything else in the world, marketing is continuously growing and changing. With customers demanding fresh, new looks to keep them interested in their favorite product, and psychology becoming a staple in the marketing industry, it only makes sense that some of our favorite famous logos once looked vastly different.
Do you recognize any of these famous logos? You’ll be shocked when you see the logo that used to appear on Apple products!
This Swedish store has a very good reason behind their logo transformation: pride. The Blue and Yellow colors you see not only represent the Swedish Flag but they also represent trust, happiness, optimism and imagination.
When Walmart was founded in 1962 by Sam Walton, he chose to start the company with a basic logo. Throughout the decades Walmart has undergone various changes, including a hyphenation and a star, but all along kept the logo simple. The logo we have become familiar with today was created with a flower or asterisk at the end to represent friendliness.
After 40 years of the same logo, Xerox retired the busy artwork that the company started out with. In 2008 the new logo was brought in, highlighting the companies efforts to stay up to date with current technology and trends.
27. Mozilla Firefox
The first logo, a Phoenix rising from the flames, was meant to be symbolic of the browser’s speed. However, they ran into some issues when they realized their original company name not once but twice was already trademarked by other companies. They had to recreate their name and their image, fast. They finally created the Firefox logo in 2003, a fox encompassing the earth. This was meant to be symbolic of Firefox’s reach and speed across the globe.
The founders of Google, Larry Page and Sergey Brin, actually used the first logo in their graduate project at Stanford University in 1998. The first “doodle” was created the following year while the pair were at the famous “Burning Man” festival and throughout the years they have tweaked the logo to create what is now seen today on millions of computer users worldwide.
25. Walt Disney
Disney actually attended art school after dropping out of high school. While he was considered inattentive, he was constantly drawing and creating new images and pictures. While the Disney logo is famous worldwide, they actually didn’t use a logo in their movies for nearly half a century.
Created in 1933, the first logo actually is an image of the Buddhist god, Kwanon. Circled by one thousand arms and flames, the company chose to get rid of this in 1935 and create the typographic logo seen today.
Many people see the first Nokia logo and feel some confusion, but there is a reason behind that fish! Nokia didn’t always manufacture cell phones, in 1871 they actually manufactured paper. The fish is in reference to a small river that was located outside of the office building in Nokia, Finland.
The first logo, created by the Lego group, was designed in 1934. Surprisingly, it wasn’t used on toys, it was used on shipping labels. It was around 1936 that the words “LEGO Fabriken Billund” was first printed on wooden toys. Finally, in 1950, the logo started appearing on plastic toys and in 1998 the new lego logo was born.
With marketing companies getting more and more clever with their designs, it only makes sense that Amazon’s design evolved into something new and fresh. But did you know that there is more to this new design than meets the eye? Designers have started to encompass “hidden messages” in their logos, and this Amazon one depicts a smiling face (created by the curved arrow) and did you notice how it begins on “A’ and ends on “Z”? This symbolizes all items being offered on Amazon, from A to Z. Clever!
While the “race track” logo that we see today has been around in various forms for many years, the original logo was created in 1889. This logo represented the business they were in at the time, playing cards. The symbols seen in this logo are called “Kanji” and mean, well, Nintendo.
In celebration of Ford’s 100th anniversary, the new logo was created to replace the one created by C. Harold Will. The new logo is actually called the Centennial Blue Oval.
While the symbol stayed the same, some colors were added and the extra lines were cleaned up. The original logo was actually created back in 1938 as part of an office contest and wasn’t modified again until 1996 and then again in 2000. It seems the company really tries to hold onto its roots.
17. Pepsi Cola
Pepsi Cola has been around for over 122 years, during that time there have been 11 logo changes. The iconic symbol used today was created in variation around 1950, and in 1960 they erased the word “cola” from the label. The most recent update to Pepsi logo cost a staggering one million dollars and was created by the Arnell Group.
If you use Snapchat, then it’s probably obvious what the logo stands for. The app that has taken the industry by storm enables people to take pictures and then like a ghost they disappear after a set amount of time. Snapchat’s logo, Ghostface Chillah, is actually based around the Wu-Tang Clan ghost called Ghostface Killah, which represents there, then gone.
The original Kodak logo was created all the way back in 1907, symbolizing Eastman Kodak Company. The logo underwent various changes throughout the years and in 2006 the current logo was created by Allen Hori at Identity Design.
This original MTV logo was created when the network was known simply as “The Music Channel” in 1980. Throughout the decades, the logo has only changed one other time. The one seen on MTV today was created in 2010.
Samsung was created with 30,000 won which is around 25 U.S. dollars. It had some seriously humble beginnings but is now one of the most successful companies on the planet. In 1993 a new logo was created, we recognize that design today.
Founded by Colonel Harland Sanders in 1952, the first logo was created featuring his face. The name was later shortened from Kentucky Fried Chicken to “KFC” in an effort to garner attention to the company as making healthy changes to the menu. In 2007, the logo we see today was created by Tesser in San-Francisco.
11. Burger King
As one of the most famous fast food restaurants of all time, Burger King has some interesting history (especially with its logo). When the new company owners took the company over in 1954, they spent time creating the new logo which was released in 1967. It has remained relatively unchanged ever since.
10 . Fedex
The Fedex sign is a great example of the psychological aspect of marketing. Marketers took the original logo and condensed it using bright colors and white space. Do you see the arrow in the new logo? Hint: Look between the ‘E’ and the ‘X’!
The first Microsoft logo was designed in 1975, paying tribute to the groovy times the company was unveiled in. It has changed three times over the years, once in 1975, again in 1994, and finally in 2012 it took on the design we see today.
Siegel+Gal created the first Dell logo in 1984. While it hasn’t been confirmed, people have long speculated that the reason the “E” is slanted in the logo is due to the company’s mission to turn the world on its ear.
In 2006, Jack Dorsey created Twitter and took the internet by storm. While many companies spend thousands of dollars on their logos, Twitter actually bought the first logo from a stock photo for only six dollars! In 2012, the current bird was designed and has stuck with the company ever since.
The logo, which started out quite different, actually has some interesting meaning to it. In 1932, there were four companies that were members of the Auto-Union Consortium, which is what the four circles stand for in the logo. Those companies were DKW, Horch, Wanderer, and Audi.
Everyone knows this famous logo. The most easily recognizable logo in the world is the famous golden arches. In fact, one study shows that 88% of people can recognize the McDonalds arches and only 54% can accurately recognize the Christian cross.
Not surprisingly, Hugh Hefner said he chose the rabbit for the logo for its “numerous sexual connotations”. However, the logo became so popular in the 1970’s that it was rumored people could simply draw the logo on an envelope and know that their order would get to the right place!
The first Coca-Cola design was unveiled in 1887, and changed numerous times over the years (around eight!). The most entertaining logo campaign as of yet has been the ability to purchase you or your friend’s name on the Coca-Cola bottle.
The famous symbol on the front of this famous coffee company actually means “Obsession, Addiction, and Death”. It is the image of a mythological siren, some may know this as a mermaid. She would entice sailors with her beauty and song until they became so obsessed with her that they crashed their ships into a rock and died. Kind of puts that holiday red cup controversy into perspective, doesn’t it?
Another famous logo with a hidden message? While the old logo is creative and detailed, showing Newton sitting under an apple tree, the new logo is simple and holds some mystery. Some say that the apple is a tribute to the man who paved the way for modern-day computers, Alan Turin, who sadly committed suicide by a cyanide laced apple. Others say that the apple represents the fruit eaten by Eve in the biblical story “Adam and Eve”. If you recall the story, the apple came from the “Tree of Knowledge”. But according to the designer who illustrated the artwork the answer is simply. They took a “bite” out of the apple to make a distinct indication that it was in fact an apple and not a cherry when they use the logo on small products.
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